Initial Consultation: The project began with a detailed consultation with Scott Zartman. The team from Magickd discussed his vision, musical style, and any specific imagery or themes he had in mind for the album. This helped establish a creative direction.
Concept Development: Building upon the insights gathered from the consultation, Magickd’s design team brainstormed various conceptual ideas for the album art. The concepts aimed to reflect the album’s title “Make Your Move” and the emotional nuances of the music.
Moodboard Creation: The design team curated a mood board that incorporated elements like chess pieces, dancers, and abstract shapes to visually represent the album’s themes of decision-making and life transitions. This mood board served as a reference point for the design direction.
Drafting and Feedback: Several design drafts were created based on the chosen concept. These drafts included variations of color schemes, typography, and imagery. Scott Zartman provided feedback, helping refine the design elements further.
Visual Representation: The final design featured a juxtaposition of a chessboard with scattered chess pieces and dancers in the background. The chess motif symbolized strategic decision-making.
Typography and Branding: The album title “Make Your Move” was carefully integrated into the design using a custom typeface that harmonized with the overall aesthetic. The artist’s name was placed prominently yet elegantly, ensuring it stood out.