Logo Design Services In India
Designing a good logo often requires involvement from a marketing team teaming with the graphic design studio. Before a logo is designed, there must be a clear definition of the concept and values of the brand as well as understanding of the consumer or target group. Broad steps in the logo design process include research, conceptualization, investigation of alternative candidates, refinement of a chosen design, testing across products, and finally adoption and production of the chosen mark.
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A wordmark or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for identification and branding purposes.
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A lettermark logo is typography-based and exclusively made up of a company or brand’s initials, and for that reason, it’s also known as a monogram.
In an abstract-style logo, your symbol comes first. This icon will serve to represent multiple aspects of your brand—including your products and your personality. Look for symbols that recall an important tool of your trade, reflect a key brand trait, or represent an integral brand promise.
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A pictorial mark features a graphic image or illustration of something that clearly represents a specific company, product, or brand. The image itself may allude to the name of the company or its mission, or it may be symbolic of a brand attribute.
An emblem logo consists of font inside a symbol or an icon; think badges, seals, and crests. These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for many schools, organizations, or government agencies.
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A combination mark is simply logotype and logomark combined into one logo. Text and image or icons are combined to enhance the branding message and help clarify what a business is all about.
Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be combined). Ideographs, such as Chase Bank, are completely abstract forms; pictographs are iconic, representational designs; logotypes (or wordmarks) depict the name or company initials. These elements can be combined in a set position and relative size in a logo lock-up, so named because elements are “locked” together and shouldn’t be broken apart or resized individually.]Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
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